Lockex 2016, Ricoh Arena, Coventry

21.10.2016 15:29
Lockex 2016, Ricoh Arena, Coventry

The first Lockex exhibition from the Locksmith Journal was also the first time Apecs exhibited under its own brand in the UK. Months of preparation manifested into an exciting opportunity to reach out to industry specialists and shapers. We were excited to present our wide range of hardware at the event, which provided a great platform for visitors to view latest product innovations and launches. Our centrepiece was the brand new 3-star British Kitemark and Sold Secure Diamond standard cylinder – the Apecs AP – and we were thrilled by the overwhelmingly positive response it received at the show. 

(Our project development manager John, below right, shows the Apecs AP to a visitor.)

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With its absence of lever springs, the recently launched Apecs Lever X5 (our cost-effective alternative to the Chubb 3G110) also enthralled guests. The lock’s unparalleled mechanism, which greatly complicates the possibility of breaking the lock by non-destructive methods, was a real eye-opener for the locksmith community. Our consultant and heavy-lock guru, Lewis Beadle, attended to the unabated interest in the lock’s pioneering design. The Lever X5 was also presented to the heads of the MLA and their recognition confirmed Apecs’ leading position.

(Lewis Beadle explains the mechanism behind our Lever X5 mortice lock.)

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As one of the few London-based companies, we wanted to bring a piece of the capital to the Midlands with our London-themed stand, complete with London brick and a Victorian lamppost. At the same time, we aimed to give the visitors a taste of Russia (which is where Apecs originated from) by presenting prize draw winners with discount vouchers hidden in our branded Russian dolls. Of course, we couldn’t get away without presenting Russian vodka to our winners either. Soon, we will reveal the winner of our main prize draw for the iPad Air 2, so watch this space.

(Managing Director, Nik Goncharov, presents one of the prize draw winners with traditional Russian gifts.)

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Lockex 2016 proved to be a great place to solicit feedback from the hardware industry’s front line and it wasn’t just the locksmith community – hundreds of exhibitors were looking to connect and share ideas and experiences with Apecs too.