APECS is looking for a Marketing Manager to work at our Midlands office. This role would be perfect for a Marketing Executive / Manager who is looking for that next level in a growing team. The ideal candidate has experience developing and executing marketing campaigns whilst also managing and inspiring a team. The Marketing Manager will be comfortable with day-to-day marketing activities, as well as long-term strategy, and will ideally have a background with the lock and door hardware industry.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Manage the design and production of packaging for products.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.

Daily and Monthly Responsibilities

• Head up strategy and implementation for Email Marketing, SMM, PPC, PR, and Content Creation.
• Work with our team of designers to oversee all creative projects including videos, 3D product design, catalogues, visual merchandising, and more.
• Oversee design and development for exhibitions and trade shows including creating stand design briefs and managing build partners.
• Manage the design and production of packaging for products.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field preferred.
• Excellent written and verbal communication skills.
• Experience within the lock and door hardware industry preferred.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Ability to think creatively and come up with new ideas

APECS is a rapidly growing family run security business based in Tipton looking for a Sales Administrator to enhance the team. APECS is an international manufacturer and distributor and has seen continued growth over the past five years - with our plans, there is a fantastic opportunity for the business to continue growing. From helping with daily business operation tasks to interacting with customers from a variety of backgrounds, you will also be working closely with the Sales, Technical and Marketing departments. 

Duties to include but not limited to: